Now More Than Ever, Local Retailers Have a Desperate Need for Online Copywriters

The COVID-19 pandemic has had a brutal impact on businesses, large and small. As a result, it’s tempting to think that every company out there is scaling back on both its marketing and copywriting. But a lot of companies are actually ramping up their online marketing efforts. And — as surprising as this may sound — this is particularly true for a lot of local retail companies. These are the companies in your community. The stores on Main Street and in your local malls. Many can’t open their doors. But they’re doing what they can to weather the storm. And this includes reaching out to their customers through the Web, by email, and via social media. Here are three examples from my own neighborhood … Example #1: There’s a bookstore a few blocks down the road from our home — it is now closed. My wife and I spend way too much time and…

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Freelance writing gigs suck big time!

Or they can if you let freelance writing gigs get you down. Let me explain… One of the things all new freelancers struggle with is self-confidence and, to be honest, that's something that never really goes away completely. No matter how experienced you get, there will always be times when you wonder if your writing is quite good enough. As you become a better writer and gain more traction, that creeping feeling of self-doubt tends to manifest itself slightly differently. For example, I recently landed a job, working for an agency, where I had to come up with three different styles of brand communication voice for a client of theirs. Although it's the kind of thing I've tackled several times before, writing for a brand-new client (even through an agency) is one of the most challenging parts of freelancing. It's also the time when that little bit of self-doubt can creep back…

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