Thanks to FYF community member Godfrey Wambani for this guest post that gives some useful tips about how to beat your competition.
Digital marketing is an industry that’s getting bigger and better every day. Income potential is higher than ever before and everyone wants a bite.
This might sound like good news, and indeed it is, but you have to position yourself strategically in terms of your inbound marketing strategy to get your rightful share of the pie.
Here are a few basics to get you started as you learn affiliate marketing and grow your online venture.
Ensure your site is mobile friendly
You’ve probably heard this a thousand times before, but its importance cannot be over-emphasized. The logic here is simple – if you want to find the market for what you have to sell, look for it in the right places.
Research into digital marketing trends indicates that more shoppers are browsing on their phones. According to the findings by The Statistics Portal, the number of smartphone users is expected to hit 2.7 billion by the time 2019 draws to a close.
As a marketer, you shouldn’t just be looking at this as merely numbers, but rather as your potential market. As you think about optimizing your desktop ad, don’t leave out the mobile version because in so doing, you’re ignoring 50% of your potential market. That’s not a great strategy, especially if you’re growth-oriented.
Stand out from the competition
Here’s a mistake that a ton of affiliate marketers make: they’re just “clickstreamers” as they haven’t taken time to learn affiliate marketing techniques that work.
Let me explain.
Many players are just after getting in front of their target audience through email marketing, SEO or PPC or whichever marketing approach they favour. But the question here is, what happens after that?
Look at it this way, everybody is running towards and trying to learn affiliate marketing, but many of them are doing it the wrong way. Wouldn’t you be miles ahead of this crowd if you discovered what works and stuck with it right from the word go?
Even some of the most well-known affiliate marketers don’t really add substantial value to their customers.
Armed with this insight, your end goal should be to convert your visitors into leads, then to customers and then turn them into your brand ambassadors.
Endeavor to build a dedicated audience through unique insights that include hands-on product reviews and use-cases on how the products resonate with their daily lives. You must be thinking, this will take a lot of additional work. But. The good news is, if done well, this strategy delivers an end product that will send the search engines crawling your way.
Get hands-on experience with your product
For you to stand out from your competition, it’s essential that you try out the product for yourself. Affiliate marketing is more than just placing an affiliate link on your site, singing a few praises about the product and hoping to have massive traffic jam your site.
The truth is, it takes a considerable amount of work if you are looking to build trust and gain the confidence of your audience. Try out the product you intend to recommend before promoting. One advantage of trying out the product yourself is that it gives you the authority to present it to your targets in a way that shows you’ve done your homework and really understand it.
If you continuously keep the users’ experience in mind, your target audience takes it more as a recommendation customized just for them. They will be more willing to buy as opposed to when they feel that you are literally trying to force the product down their throat. That’s how you learn affiliate marketing the right way and become successful at it.
Guard your credibility jealously
Affiliate marketing is not a get-rich-quick scheme. Neither is it a jack-of-all-trades kind of thing. It’s a long-term strategy that requires you to have patience and a clearly defined end-goal.
First of all, you need to decide on your niche. There are several things that go into selecting the right niche and top of the list is that it should be something you enjoy promoting.
Although you’re not limited as to the number of products you can promote, it’s advisable that you only pick a handful. In affiliate marketing, the fewer products you choose, the better for your brand. Why? Because your audience will consider you as an expert if you choose one or a just a few products and do your best to market them.
Credibility also demands that you give an unbiased opinion about the usability of your products. If you find issues that you think may have an impact on a buyer’s decision on whether or not to buy the product, let your audience know.
In short, call it like it is.
Learn affiliate marketing – killer content strategy.
Content is the currency of the web. For your digital campaigns to be effective, you will need to have a content strategy that resonates with each stage of your buyer’s journey. Ideal content is that which guides the audience from the point of awareness and eventually gets them to make a buying decision.
After that, you should produce content that encourages them to become your brand ambassadors.
If you want to tap into the full potential of your audience, develop compelling and informative content. When your audience feels that you are helping them make an informed decision, they are three times more likely to buy from you and to promote your business in the long run.
If you feel that content creation is a bit overwhelming, you can outsource the content creation part so that you can concentrate on affiliate marketing techniques.
There are many different types of content, so you also need to know which types are ideal for which product and at what point. For instance, landing pages, product reviews and videos, blog posts, eBooks, and more should be used correctly for maximum results.
Creating content that converts will be the most technical aspect of your affiliate marketing strategy. Work on a long-term content strategy that adds value to your audience by constantly and predictably creating genuinely useful content.
Become an authority in your field and no prospect will think twice about buying from you when the time is right.
Over to you
When you make up your mind to learn affiliate marketing and set your sights on becoming a pro, these are the basics you should have at the back of your mind.
Remember, success with your affiliate marketing strategy is only possible with targeted and consistent efforts.
The secret is to keep learning and implementing. If you do, success will inevitably follow!
About the author:
Godfrey Wambani is a direct response writer, blogger and digital marketer. He writes conversion-oriented copy and content for both clients and his own blog.
With 5 years of writing experience, he is a HubSpot Content Marketing and Inbound Marketing certified writer who specializes in B2B sales copywriting and direct response copywriting.