How to start affiliate marketing today

How to start affiliate marketing today – my 5-step definitive guide

In this post

– Choose your niche
– Do some digging into the different affiliate products and programs
– Put up your site – the core of how to start affiliate marketing today
– Develop content that’s pure gold
– Build your audience
– My parting shot

In this post, I’ll walk you through my five-step definitive guide on how to start affiliate marketing today. If you’ve been procrastinating for long or you just don’t know where to start, this is for you.

Follow these steps to get your online business off the ground and running.

Choose your niche

A common question that many people ask me is, “Should I follow my heart when selecting an affiliate marketing program? What they mean here is that they prefer industries that they know a lot about; usually, an area where they’ve technical or professional training.

Your niche should have marketable affiliate programs. So, it is not enough to settle on a niche that you know a lot about. If there are no affiliate programs, there are no sales and that simply means you won’t be in business.

For instance, there’s this friend who is currently pursuing a masters’ degree in counseling psychology. Knowing that I’m well-versed in entrepreneurship and making money online, she approached me to help her set up an affiliate site in her line of specialization.

“I’d like you to guide me on how to start affiliate marketing today,” she said. She sounded so confident and sure about what she wanted. She was so fired-up up and ready to go. But after taking her through some of the tips that I share with you today, she settled on the pet market, which is a very lucrative niche.

So, how do you find a profitable affiliate marketing niche?

It’s very simple.

All you have to do is go online and perform a search using keywords such as “profitable affiliate marketing niches,” or any other relevant keywords. I’m not ruling out that you should go for a niche that you love.

No! No! No!

In fact, if you’re lucky enough to have your area of interest coincide with one of the most profitable niches, all the better for you.

In other words, let your passion be coupled with knowledge of the market, which brings me to the second point.

Do some digging into the different affiliate products and programs

There are a couple of questions you’ve to answer before settling on a specific niche. So far, you already know that there are many profitable niches. But, is there enough room for you to get onboard?

It’s one thing for a niche to be profitable and another thing altogether for it to have the potential that gives you as a newbie, the opportunity to become a successful affiliate marketer.

Please don’t get me wrong here. I am not implying that as an affiliate marketer, you’re going to have it easy establishing your online business. It’s indisputable that you’ll need patience as your business takes shape and things start working for you.

However, in your feasibility study, you should ensure that your brand stands a chance of competing with other established marketers in your niche in the long run.

It’s imperative you ensure there’s sufficient demand for products in your preferred niche.

Consider going for an audience that can be converted into a market for your affiliate products with relative ease.

Of course, not every member of your audience has to buy from you. Nonetheless, there needs to be a significant proportion that goes beyond the initial stage of being informed and helped by your content.

Put up your site – the core of how to start affiliate marketing today

how to start affiliate marketing today

How important is this step? Very important, I would say. Can you be a successful affiliate marketer without your own website? Not really.

Just like a physical home helps your family, friends, and colleagues locate you, a website is your online home. It makes it easy for people to find you and benefit from the content you create.

It’s also your online store where you get the opportunity to turn your audience into buyers and promoters of your online business. A website gives your business a professional dimension and so people will take you more seriously. As such, your audience will develop confidence and build trust in you as a legitimate brand.

In case you don’t already have a site, the easiest and most convenient way to get started is to use a product such as Builderall. With Builderall, you don’t need any coding skills or any technical knowledge that other content management systems like WordPress demand.

You build your site by dragging and dropping templates into place, customize it to your liking and before you know it; it’s all systems go.

What’s more, Builderall offers you all the tools you need to build and run a successful digital business in one place.

Their digital platform includes autoresponders, on-site SEO tools, Google analytics for traffic tracking, sales funnels, one-click upsells and more. The best part is, the Builderall solution costs 60% less than other equivalent packages out there.

Find out more about Builderall

Develop content that’s pure gold

As a budding affiliate marketer, don’t start out with a twisted mindset. It’s not just about how much money you can make out of your online business. Again, I am not saying that it’s wrong to have performance metrics in place. However, that should not be your primary goal.

Your approach should be to help and help more.


Every day, people flood the internet looking for help on a myriad of topics and issues. Most of the queries fed into the search engines are more of “How to…” than anything else. For instance, this is a post about how to start affiliate marketing today.

People are desperate for quality information.

Aim at answering as many of these questions as possible, without bias and fluff. That’s how you make your brand stand out. Always be as objective and as accurate as you can – get to the truth with the facts you present. People will then begin to trust you, and with time you’ll become an authority in your field.

In creating high-quality and resource-filled content, there are many approaches that you could take. For instance, your site could be based off doing accurate and impartial product reviews.

If done well, this could really earn you a nice residual income when people buy or refer their friends using your affiliate link. Other options include blog posts, informational products like e-books and more.

Always ensure your website is a cut above the rest by making it more informative, attractive and user-friendly than those of competitors.

Build your audience

This step shouldn’t be hard if you successfully produce relevant high-quality content on a consistent basis. Having a consistent and predictable content creation schedule ensures that your audience develops sustained interest in whatever you’re producing.

An engaged audience is a sure source of consistent traffic and an essential channel for consistent sales.

Remember, the secret is in the value of what you produce rather than the quantity. Here at FYF, we have a “No-BS” policy which ensures our readers find maximum value in every piece of content we create.

Next step; promote your content using different methods. The easiest approach is to use social media platforms that include Facebook, Twitter, LinkedIn, Instagram and Pinterest. As you do this, note the best performing content and the platform on which it’s doing well.

After identifying the content that outperforms the rest, promote it even more. One way is to republish it on platforms such as Medium and LinkedIn. Before reposting to LinkedIn, make some edits so that you are not penalized by Google for duplication of content.

You can also use paid advertising channels so that you get your content in front of new audiences and maximize your reach.

A parting shot

So, there you go.

All you need to start affiliate marketing today. Taking that first baby-step is usually the toughest thing to do.

Stop procrastinating and kick yourself to make a start. Keep learning and turn your knowledge into action.

Take deliberate and consistent action to build and improve your online business – that’s how you become the next affiliate marketing success story.

If you have any tips or comments on how to start affiliate marketing today please comment below. Don’t forget to share this post if you think other budding affiliate marketers will learn from it.


This post may contain affiliate links which means if you click on one of these links I’ll receive a small commission. This is at no extra cost to you and, in many cases, I’ll get you exclusive discounts. Your support helps me to make more content like this to help you – thanks.

This Post Has 8 Comments

  1. jayino

    Thanks for your good website and information !

    1. Les Blythe

      No problem, you’re welcome.

    1. Les Blythe

      Glad you found it useful…

  2. momsmith78

    Hey Les,

    You are correct in that the first step is to create a profitable niche. I never thought about picking a topic by the number of affiliate programs. But that makes total sense to me. I was lucky enough to have my interest have a number of affiliate programs also. My second website I thought would take/appeal to this class of people but when posting I found out differently. Thank goodness for affiliate programs also.

    I had never heard of Builderall so I will have to check that out. Thanks for posting this.


    1. Les Blythe

      Hi Elaine and thanks for your comment. Yes, as was said, it’s great to follow your passion but if that’s a very limited niche with very few affiliate programs to profit from, then it’s not the best way to go for the time and effort involved.

      As you say, sometimes, despite all your planning and best intentions there are surprises, like you found out with your second website. That said, all experience is good experience and part of the learning process…

  3. Saint Mathew

    One mistake I made when I first got involved in affiliate marketing was that I failed to dig into different affiliate products and programs, which really gave me a tough time achieving my goals in the beginning. I didn’t make sure there was enough potential in my niche.

    Thanks for taking the time to write about this, it will help new affiliate marketers scale up quickly. 

    1. Les Blythe

      Glad you found the post useful. Good niche research is important – you’ll never go wrong with the wealth, health and relationship niches.

      Follow the advice in the post and you’ll be on the right track. Thanks to my anonymous guest poster 🙂

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