Let’s be brutally honest here, we’re all guilty of not paying attention to essential housekeeping tasks in our copywriting businesses from time-to-time. We’re so focused on how to make money with freelancing that we tend to forget how important it is to control our business properly.
Plus, life’s hectic and it gets in the way. I get that, it happens to me regularly. That said, there’s one area you really shouldn’t be neglecting and that’s keeping your portfolio updated with all your current literary masterpieces.
Again, I admit to being complicit in not doing just this. Well, the other day I decided I’d delayed it long enough and got stuck in. I have to say I was amazed by what I discovered!
Here’s my tip of the day!
If you’re like me, you’ve probably written lots (and I mean lots) of articles for freelance clients on all kinds of weird and wonderful subjects. Personally, I’ve written on everything from dog breeds to computer software, from food blenders to content management strategy and how to make money with freelancing.
Amusingly, I’ve even written on erectile dysfunction and Viagra and Cialis as the solution. Perhaps not so amusing if you suffer from erectile dysfunction so my apologies if that’s the case.
Now, when I write all this content I often wonder where it ends up. On the web somewhere I guess but where exactly and how best to locate it. I’ve tried doing a Google search but that’s pretty limited, at least it seems to be every time I try it. So, I got to thinking.
Whenever I write a piece for a client it has to be totally unique. It mustn’t appear anywhere else online other than where the client himself wants to put it. That’s fair enough and actually part of what I get paid for. So, before I submit any work I ALWAYS pass it through Copyscape Premium.
For any newcomers who might not be aware of Copyscape Premium, I’ll explain.
What is Copyscape?
is an online (hosted) tool that checks written content against all the other content out there on the World Wide Web to see if there’s a match. It’s a plagiarism checker and it uses an algorithm (formula) to search via the search engines (Google, Yahoo, Bing etc.) to see if it can find content similar to yours.
Now, if you’ve genuinely written unique content, say on how to make money with freelancing for example, this shouldn’t present any kind of a problem. Okay, occasionally you might get a match by sheer coincidence, but if this happens it’s easy to quickly re-write the offending sentence, part of a sentence, paragraph and so on.
This is all very well and good I hear you say, but how the heck does this help me as a freelancer build my portfolio? Good question. The answer is that you simply use Copyscape Premium in reverse.
Using Copyscape Premium in Reverse
Dig out, from your well-organized client files, past work and copy and paste it into Copyscape Premium. Within seconds the program will throw up details of where that copy is to be found. It works like a charm and can sometimes produce some surprising results.
Personally, I’ve found my work on as many as twenty different websites, blogs and article sites. I don’t know if that was intentional on the part of the client who bought my content or not.
Usually, once I’ve written a piece, they own it in any case so it’s not really my business anymore. I’ve also found my work on some pretty heavy hitting sites as well. Last time I did this, I found one of my articles on NBC and one of my press releases on a high-ranking press release site.
How to make money with freelancing – build your portfolio!
I know much of your focus is on how to make money with freelancing (and rightly so) but try my tip with your own writing and add the results to your portfolio.
A piece of work appearing on a highly regarded site will do your career no harm at all.
Hope that helps and good luck getting your freelance writing portfolio to be the best it can be.
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