My 3 top tips for online success
If you were to ask me (short and sweet) the three most valuable things I’ve learned through my Freelancing and Affiliate Marketing businesses, they would be:
#1 Never lose focus
Losing focus is the big mistake that everyone working online (including myself) makes.
It’s understandable. There’s so much information out there that it can be tempting to jump from one idea to another without making real progress in any of them. I hate the term “shiny object syndrome” but it does sum up the problem nicely.
Don’t be all over the place, remember FOCUS – Follow One Course Until Successful
I’ve achieved my best results and built my businesses most successfully by being laser-focused on one thing at a time and concentrating on it unill it’s working.
In practical terms this means
- Decide on your business model – freelancing or affiliate marketing
- Decide on your product or service – niche
- Decide on your marketing strategy
Then take laser-focused action without deviating untill it works.
#2 Never undervalue yourself
Don’t underestimate your worth – people will pay for the value you provide.
This has a lot to do with mindset and self-confidence.
When you start out, it’s easy to underestimate the value you provide to your audience or potential customers. Always bear in mind, you don’t have to know much more than your customers/ potential customers to be in a position to offer real value
“In the land of the blind, the one-eyed man is king”.
#3 Never stop marketing
People need to know you exist – don’t build a website and hope they’ll come, they won’t.
You must let your audience know what you have to offer. I know this sounds obvious, but you’ve really got to have a solid strategy for getting your message out there.
Content marketing, social media, SEO, paid advertising, email outreach etc. – all methods to connect with your people.
It takes longer to see results with free strategies such as content marketing and SEO but your results are locked in for the long term.