Entrepreneur tips – give to receive

One of my most lucrative entrepreneur tips

Whether you’re an affiliate marketer, freelancer or any other kind of online entrepreneur, providing value upfront is one of my key entrepreneur tips.

It’s absolutely the best way to:

  • Get new business
  • Get more business from existing customers
  • Keep customers longer
  • Increase customer lifetime value
  • Make more cash!

Here’s an actual example of how doing just that made me $5,000 in my business yesterday.

My customer had no business for me

Several days ago, I sent a message to one of my customers in my digital marketing business asking if they had any business for me. No reply.

I knew Jonathan was a busy guy, so I figured he just didn’t have time to reply. I also knew that sending out an email simply asking for business is not such a good idea in any case, but I was busy and just dashed off a few emails to customers to see if I could drum up some business.

Yesterday I remembered some web pages I’d written for his company a couple of months ago, so I thought I’d take a look and see what they looked like on his website.

What I discovered was that two pages had mistakes on them that must have happened when they took my content and uploaded it to the website.

So, there they were, a major IT company running live pages with mistakes that would make them look amateurish in the eyes of a potential client – not good.

I had my cash – what did I care?

The thing is, I’d already been paid for the job so not really my problem, right?

If you agree with that comment, then you seriously need to think again 🙂

So, what did I do, bearing in mind that Jonathan hadn’t even responded to my previous email?

I spent about an hour putting together a document that highlighted the mistakes that had been made (complete with screenshots) and sent it over to Jonathan saying, “I hope this helps”. Not asking for business, just providing value up front for free.

To be honest, I’m a bit of a perfectionist, so I couldn’t bear the thought of my content looking bad, even if it wasn’t my fault.

Still no business for me – oh well

Within an hour, Jonathan had contacted me, thanking me profusely but still telling me there was nothing for me. Fair enough.

I remembered I been thinking about asking Jonathan for a testimonial for my website for ages, now looked like a good time so I emailed him back and he sent me a couple of paragraphs I could use within a few minutes. Result.

I emailed him back and thanked him, made a note to contact him again in a few weeks and that was the end of that.

Well, not quite…

Payback time

I’d finished work for the day and was relaxing, watching some YouTube actually, and quickly checked my phone for new emails, as you do.

There was a message from Jonathan saying he’d had a re-think and indeed there was some work he could put my way, get this – 2 eBooks, and 7 blog posts!

I haven’t done the full costing yet, I’ll do it today, but that’s easily worth over $5,000 to my business.

The moral of the story

On FYF I’ll give you many entrepreneur tips, all of them important and useful. But, if you take anything on board, take this tip to heart because it will make you real money.

If you’re that person who’ll make the effort, show you care and be willing to go that extra mile you’ll outshine the “also-rans” and be successful.

My first email to Jonathan was lazy. My second was helpful, gave value up front (I had already been paid) and showed I cared.

What type of entrepreneur are you?

Do you have any entrepreneur tips of your own? Do you have experience of giving value upfront for free that you can share with the community? Comment below.

Remember to share via FB, Twitter etc. if you think this will help others.

This post may contain affiliate links which means if you click on one of these links I’ll receive a small commission. This is at no extra cost to you and, in many cases, I’ll get you exclusive discounts. Your support helps me to make more content like this to help you – thanks.

This Post Has 14 Comments

  1. Daniella

    HI Les,

    Awesome article, I really enjoyed the reading!

    Well, what a great story and all I can say is that you take the courage to contact the people you want to reach out.  I am a shy entrepreneur, and I find it very hard to reach out to other entrepreneurs. I really need to step out of my comfort zone and do it, that’s the only way I can grow my business:) Aren’t you a little afraid of the reaction of the people? 

    Thank you for this excellent post!

    1. Les Blythe

      Hi Daniella,

      You definitely do need to step out of your comfort zone from time to time, I think that’s a very important aspect of entrepreneurship.

      We’re all shy on occasion, but ask yourself the worst that can happen. My client was in another country and I’ll probably never meet him face to face. The worst he can say is no. If he says yes, I make money…

  2. Carmen

    Hello there,

    Good advice! I have learned this approach very well and agree with what you did. If you provide value in advance, it will be beneficial in the future. Surely there will come the moment of monetization if you do so. By this example you have proven the usefulness of the approach – give to receive.

    Thanks for posting

    1. Les Blythe

      Sure thing Carmen, it’s not all about the money upfront. Provide value and the money will come.

  3. Taviwan

    Your care with your clients paid off.  This is a part of an excellent customer service that you helped them spot the mistakes,  though you had nothing to do with it. The returns are your reputation,  credibility,  and trustworthiness. I definitely agree with your actions and I will do that for my customers as well. 

    1. Les Blythe

      Thanks, you should always want your work to be the best it can be – your reputation is everything…

  4. Stephen

    Great post! I totally agree with this philosophy. This game is all about “going the extra mile”. We shouldn’t be thinking too much about the money or about getting paid – if we add value without expecting to receive then the money and success will come.

    I feel so many people are obsessed with the money and income. While this is needed, it shouldn’t be the reason we enter into entrepreneurship!

    1. Les Blythe

      Thanks Stephen, I agree 100%. In my case, I’m driven by the people I’ve met who are working for very little, in jobs they hate when they could (eventually)  be earning far more working for themselves online.

      I’m on a mission to help as many people as possible emulate what I’ve achieved and the satisfaction that goes with it.

  5. abioye olalekan

    Entrepreneurship is the way forward, there’s no doubt about that in my mind.

    I resigned from my job in order to concentarte on my entrepreneurial skills. Thank you for sharing this awesome information and the very valuable tips – I’ve made plenty of notes.

    I have learnt a lot and I think I still a long way to go…

    1. Les Blythe

      I’m so glad you found my post useful – and good luck with your entrepreneurial journey!

  6. Barbara

    I could not agree more with you, to care for what you do is so important. Soemtimes we get lost in the money side of things not thinking and realizing that on the long run this attitude could harm us and the business we are promoting. Thank you for writing this post and for reminding me , reminind us that caring and appreciating the work that we are given is an important part of our long term success.

    1. Les Blythe

      Hi Barbara,

      To be honest, I just see it as the right and professional thing to do.

      If you’re prepared to accept shoddy work it says a lot about you as a person. When someone pays you good (very good) money to deliver a product, you owe it to the customer to deliver the very best you can, every time and on time.

      I’m amazed by the number of freelace writers who miss deadlines, for example. And then they wonder why they struggle to land regular work and their business isn’t growing. Hmm…

  7. Sujandar Mahesan

    I do not have much experience with entrepreneurship but this article has given me a lot of new information. As I had no clue about this platform, I was really open when I started reading your article. but This article laid out all the information in an organized way which was really easy to understand and to follow through.

    Thank you so much for sharing this article.

    1. Les Blythe

      My pleasure, so glad you found it useful!

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.