One of my most lucrative entrepreneur tips
Whether you’re an affiliate marketer, freelancer or any other kind of online entrepreneur, providing value upfront is one of my key entrepreneur tips.
It’s absolutely the best way to:
- Get new business
- Get more business from existing customers
- Keep customers longer
- Increase customer lifetime value
- Make more cash!
Here’s an actual example of how doing just that made me $5,000 in my business yesterday.
My customer had no business for me
Several days ago, I sent a message to one of my customers in my digital marketing business asking if they had any business for me. No reply.
I knew Jonathan was a busy guy, so I figured he just didn’t have time to reply. I also knew that sending out an email simply asking for business is not such a good idea in any case, but I was busy and just dashed off a few emails to customers to see if I could drum up some business.
Yesterday I remembered some web pages I’d written for his company a couple of months ago, so I thought I’d take a look and see what they looked like on his website.
What I discovered was that two pages had mistakes on them that must have happened when they took my content and uploaded it to the website.
So, there they were, a major IT company running live pages with mistakes that would make them look amateurish in the eyes of a potential client – not good.
I had my cash – what did I care?
The thing is, I’d already been paid for the job so not really my problem, right?
If you agree with that comment, then you seriously need to think again 🙂
So, what did I do, bearing in mind that Jonathan hadn’t even responded to my previous email?
I spent about an hour putting together a document that highlighted the mistakes that had been made (complete with screenshots) and sent it over to Jonathan saying, “I hope this helps”. Not asking for business, just providing value up front for free.
To be honest, I’m a bit of a perfectionist, so I couldn’t bear the thought of my content looking bad, even if it wasn’t my fault.
Still no business for me – oh well
Within an hour, Jonathan had contacted me, thanking me profusely but still telling me there was nothing for me. Fair enough.
I remembered I been thinking about asking Jonathan for a testimonial for my website for ages, now looked like a good time so I emailed him back and he sent me a couple of paragraphs I could use within a few minutes. Result.
I emailed him back and thanked him, made a note to contact him again in a few weeks and that was the end of that.
Well, not quite…
I’d finished work for the day and was relaxing, watching some YouTube actually, and quickly checked my phone for new emails, as you do.
There was a message from Jonathan saying he’d had a re-think and indeed there was some work he could put my way, get this – 2 eBooks, and 7 blog posts!
I haven’t done the full costing yet, I’ll do it today, but that’s easily worth over $5,000 to my business.
The moral of the story
On FYF I’ll give you many entrepreneur tips, all of them important and useful. But, if you take anything on board, take this tip to heart because it will make you real money.
If you’re that person who’ll make the effort, show you care and be willing to go that extra mile you’ll outshine the “also-rans” and be successful.
My first email to Jonathan was lazy. My second was helpful, gave value up front (I had already been paid) and showed I cared.
What type of entrepreneur are you?