Email marketing is dead – NOT!

You better believe it 🙂

It’s important to make sure you turn visitors to your website into email subscribers, period.

I’m seeing a lot of talk about email being dead and the latest flavor of the day seems to be Facebook messenger. To be honest, right now I can’t stand FB messenger!

I have it on my cell phone and I find it clumsy, confusing and not at all intuitive. That said, there are still many things on Facebook itself that remain a mystery to my (highly logical) brain.

But, putting all personal prejudice aside, there is good reason, very good reason, to double down on building your email list.

Are your visitors leaving without meeting you?

I read a blog post on Wealthy Affiliate today that struck a chord (I’m a premium member) and I wanted to share it with you.

The author asked the question “Are your visitors leaving without meeting you?”. I never thought of it that way. Today I learned something, check it out:


That’s it for now, just wanted to share…

Do you think email marketing is dead? Share your thoughts in the comments below.

Please share via FB, Twitter etc. if you agree with me…

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This Post Has 12 Comments

  1. Richard

    I do not think that email marketing is completely dead however I think it is more difficult for people to be convinced to open your mail. If you are successful in having them open the mail, you have an incredible small window of opportunity to convince people to read on.

    Modern day society has created a very short attention span which requires the message to be broadcast as fast and accurately as possible. So in my experience, email marketing is not dead in the full sense of the word but one does have to evaluate the return of investment from creating such content.


    1. Les Blythe

      Thanks Rich, I agree with you entirely.

      Your email has three important parts you need to get right:

      THE SUBJECT LINE – needs to be attention-grabbing and convince the recipient to open, without the open you’ve lost before you even get started.

      THE COPY – must be concise, capture the reader’s interest and make them want to follow your…

      CALL TO ACTION – every email should have ONE specific call to action. Multiple CTAs only cause confusion and indecision.

      Follw these rules and you have the maximum chance of success with email.

  2. Michele

    Hi Les – great information about utilizing email marketing.  I am new to affiliate marketing, and am concentrating right now on writing content and building my website.  Email marketing was not even a thought yet for me.  After reading Fran’s post on Wealthy Affiliate, I am going to start learning more about email marketing.

    Thanks for providing this information,


    1. Les Blythe

      Hi Michele, glad my post was helpful.

      You’re quite right to concentrate on one aspect of your business at a time and get that right before moving on. However, don’t forget to ad email marketing to the mix when the time is right.

  3. Nuttanee

    Fran analogy is perfect, are your visitors leaving without meeting you. That stuck in my head and he is totally right! Unfortunately, I fall into that category, I have to give e-mail marketing a serious thought. I do not think that email marketing is dead but I do think that people do not have time to go through them even though it is what you want to read. I always starred the emails that I wanted to read and resume back to work, as much as I’d like to read them, I forget. I think for the email marketing to be effective, we have to come up with the right, short, and powerful keywords. Will start utilizing this strategy on my site. Thank you for sharing the post.

    1. Les Blythe

      I also think it’s a great analogy that reminds us that website visitors are real people and not just a faceless Google statistic.

      Having enough time in the day is a real issue. That’s why it’s so important to stand out from the crowd, offer real value and stay front of mind with your email subscribers.

  4. Kinggold19

    Email marketing is NOT dead. I know people that are making it really big in the world of email marketing. The simple way to achieve this is just to turn visitors to your website an email subscribers. Many people today still make newsletters work and get paid. So I don’t think email marketing is dead. 

    1. Les Blythe

      I agree., turning website visitors into subscribers is very important. It also gives you a stable asset that no one can take away – unlike the guy I read about this morning who just got banned from Quora!

  5. Henry

    Hi Les! I definitely agree with you! Email marketing is not dead. And to not build our email list is to leave a lot of money on the counter. Thank you very much for sharing this great post on Wealthy Affiliate. They always have great articles. I’ll also share your post with friends that have been discussing this topic about email marketing and discouraging people about it. Thank you very much!

    1. Les Blythe

      Thanks for chipping in Henry.

      Email marketing is certainly not dead and it should be part of any online entrepreneur’s toolkit, that’s for sure.

      I agree – Wealthy Affiliate has a host of useful articles, training and an amazing community. It’s also interesting that they’ve been around from 2005, must be a reason for that!

  6. Dhayours

    Wow. What an issue. Are my visitors leaving my website without meeting me? That’s strong. I still believe that email marketing is a very effective way of driving traffic to your site but I’ll need a whole lot of training on that in order to be able to successfully use an email marketing program. 

    1. Les Blythe

      You’re right, it’s a huge issue but definitely something you need to address to take your business forward.

      Here’s a link to a post by Neil Patel that will give you some useful background on email marketing. For an autoresponder, I suggest starting with at Builderall who also supply a very cost-effective suite of tools for online entrepreneurs.

      Good luck with your email marketing!

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