Why you must earn money on YouTube without monetization

How the heck can you earn money on YouTube without monetization, now that’s a great question and I’m glad you asked!

In this post I’m going to tell you why you shouldn’t even be considering YT monetization if you’re just getting started out on YouTube and what you should be doing instead. But, let’s first start off by making sure we’re all on the same page and understand exactly what we mean when we talk about “YouTube monetization”.

YouTube Monetization 101

earn money on YouTube without monetization

Subscribers

Okay, it works like this. You put up videos on YT on your chosen subject and over a period of time you’ll build up and audience of viewers who like your stuff enough that they’ll want to subscribe and ring the bell so they’re informed of new video every time you upload one. These are your subscribers,

Watch time

In addition to this, people who view each of your videos will watch then for a certain amount of time depending on a number of factors such as is your content:

  • Interesting
  • Relevant to them
  • Useful
  • Actionable
  • Solving a problem they have

Once you have 1,000 subscribers and a total of 4,000 hours watch time in 12 months across all you videos, you can apply for YouTube monetization where YT will place ads on your videos (you’ll have seen them if you watch any YouTube at all).

Now if 1,000 subs and 4,000 watch time sounds a lot, that’s because it is! Particularly when you’re just starting out…

The problem with YouTube monetization

So, now we’ve established that qualifying for YT monetization is a big ask, you’d expect the rewards to be big as well, right? Well, it doesn’t really pan out like that in reality.

For all your efforts, YT will reward you with a certain amount of money per 1,000 views you get or per mille (Latin for 1,000). Now here’s the thing, the compensation for the views you get can be low, as low as $1 per 1,000 views!

Pause for thought here – $1 per 1,000 views! Even if you got 1 million views (good luck with that) then you would only receive $1,000. You ain’t gonna get 1M views, if you were getting anywhere near that, you wouldn’t be reading this article because you’d be some kind of YT superstar Guru.

The Big Big problem with YouTube Monetization

The biggest problem with YouTube monetization through ads is obvious if you think it through and it took me a while for the penny to drop. Let’s be generous and say you’re in a niche where your videos qualify for $5 per mille i.e. $5 per 1,000 views. Cool.

Get your 5,000 views, pick up $5.

Now, let’s look at it differently.

Say you promote an affiliate product, and you get paid $200 per sale. Even if you only convert 1 in 1,000 you’d earn $200 for every 1,000 views. But if you have ads running on your channel, viewers are clicking away to the advertiser and your opportunity to pick up an affiliate commission also disappears with that click. You can see, not very smart, right?

It just makes sense to earn money on YouTube without monetization

I hope that all makes sense and you can see that chasing YouTube monetization is not the way to go. Very simply, it takes ages to qualify (most never do) and the payoff is pretty crappy.

Taking the affiliate marketing route opens up the door to be paid much more and RIGHT FROM THE GET GO!

I’ve made a video about this whole thing and you can check it out below. Feel free to leave a comment with your opinion, do you agree or disagree and why?

Cheers.

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