A critically important affiliate marketing website tip

Important information about content for your affiliate marketing website

You know you need amazing written content for your affiliate marketing website, but WHAT KIND of content do you need? It’s a critical question because if you think any old content will do you’re wrong!

Worse still, you’ll be wasting a ton of effort, possibly money and certainly your time.

To understand what works today to bring in affiliate sales, we first need to look at how affiliate marketing website content has changed in recent years, let me explain…

The good old days of affiliate marketing websites

A few years ago, you could throw up any old content and as long as it included some target keywords, Google would find it, you’d get visitors and likely make a sale or two. Since then, two things have changed dramatically:

  1. The Google algorithm (how it ranks the quality of your content).
  2. Your potential customers’ maturity.

I’m not going to go into a full-blown SEO piece here but just understand that crappy content doesn’t cut it anymore. Your potential customers hate it, Google hates it and it’s a waste of time and effort uploading it to your website.

What I do want to talk about is the difference between two types of content you can present to your customers, what type you should be providing and why.

Copywriting vs content marketing

COPYWRITING is essentially sales copy where your purpose is to persuade the reader to take a certain course of action using words. It might be to sign up for a product, give you their email address, sign up for a newsletter, take a free trial etc.

In the good old days, an affiliate marketer could rely on copywriting, close their potential customer hard and get sales. You can still do this, but it’s not the type of content you want to fill your affiliate marketing website with.

These days, customers have seen it all and if you hammer them to death with salesy copy, well, it just doesn’t work anymore.

CONTENT MARKETING is entirely different from copywriting. With content marketing, you provide a ton of useful information to your website visitors, information that delivers real value and they can use (like this post). Over time, your website visitors will get to know, like and trust you (very important) and you’ll earn the right to ask for their business.

After all, it’s only fair if I help you out, you buy the tools you need for your own affiliate business (for example) through my affiliate links, isn’t it? I make a bit of money so I can keep providing you with valuable help and you get the tools you need anyway at the same cost.

Anyone reasonable would see this as a win-win, right?

The takeaway from this

There’s a lot more to write on the subject of content for your affiliate marketing website, but I just wanted to illustrate this one important principle in this post.

Think of it as working with your website visitors with their best interests at heart, as though you were helping out a friend and you won’t go far wrong.

I personally have customers I’ve formed close relationships with because they can see I’m genuinely interested in helping them in their businesses – they know, like and trust me.

And, when you have relationships like that, you don’t have to sell to your people, they’re more than happy to buy…

What are your thoughts on content for your website? How do you approach it and do you have any tips for other affiliates? Comment below.

Please share on FB, Twitter etc. Thanks!

This post may contain affiliate links which means if you click on one of these links I’ll receive a small commission. This is at no extra cost to you and, in many cases, I’ll get you exclusive discounts. Your support helps me to make more content like this to help you – thanks.

This Post Has 6 Comments

  1. zuchii

    The internet is evolving just like every other human endeavour competition and innovation keeps pushing technology to its limit. 

    And, guess who the beneficiaries are – we are. 

    More than ever before content writers and internet marketers stand to gain a lot due to the surge in the number of internet users from all over the world. We literally live online in this time and age and as research has confirmed – it is only bound to increase

    1. Les Blythe

      I agree, we’re in very intereting times and the demand for copy and content is set to continue rising. Content in particular is on the up and up.

      Thanks for chipping in…

  2. HighLife101

    Hi Les, great article and a great reminder that writing good content is a critically important affiliate marketing website tip.  Without it, your post just doesn’t have teeth and you won’t hook prospective customers in your niche.  As readers/customers become more savvy, we, their info providers need to be just as savvy to stay relevant and interesting to them.  Include good videos and photos to enhance your content but always remember that content is king.  Thanks again for this important reminder.

    1. Les Blythe

      You’re 100% right that content consumers are becoming way more savvy and there’s no longer room for “filler content” that doesn’t deliver real value.

      That’s one of the reasons I publish guest posts on FYF, the content is coming from you guys, so it must be relevant to what you want to see and what concerns you most…

  3. abioye olalekan

    This is perfect always enjoy all of your writing and this one is no exception because your articles are very helpful and informative – really love the way you outlined the reviews of copywriting.

    Many people don’t know there is a difference between content writing and copywriting.

    I must say this is an eye-opener. Thanks for your in-depth analysis

    1. Les Blythe

      Thanks for chipping in, so glad you got value from the post.

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