Important information about content for your affiliate marketing website
You know you need amazing written content for your affiliate marketing website, but WHAT KIND of content do you need? It’s a critical question because if you think any old content will do you’re wrong!
Worse still, you’ll be wasting a ton of effort, possibly money and certainly your time.
To understand what works today to bring in affiliate sales, we first need to look at how affiliate marketing website content has changed in recent years, let me explain…
The good old days of affiliate marketing websites
A few years ago, you could throw up any old content and as long as it included some target keywords, Google would find it, you’d get visitors and likely make a sale or two. Since then, two things have changed dramatically:
- The Google algorithm (how it ranks the quality of your content).
- Your potential customers’ maturity.
I’m not going to go into a full-blown SEO piece here but just understand that crappy content doesn’t cut it anymore. Your potential customers hate it, Google hates it and it’s a waste of time and effort uploading it to your website.
What I do want to talk about is the difference between two types of content you can present to your customers, what type you should be providing and why.
Copywriting vs content marketing
COPYWRITING is essentially sales copy where your purpose is to persuade the reader to take a certain course of action using words. It might be to sign up for a product, give you their email address, sign up for a newsletter, take a free trial etc.
In the good old days, an affiliate marketer could rely on copywriting, close their potential customer hard and get sales. You can still do this, but it’s not the type of content you want to fill your affiliate marketing website with.
These days, customers have seen it all and if you hammer them to death with salesy copy, well, it just doesn’t work anymore.
CONTENT MARKETING is entirely different from copywriting. With content marketing, you provide a ton of useful information to your website visitors, information that delivers real value and they can use (like this post). Over time, your website visitors will get to know, like and trust you (very important) and you’ll earn the right to ask for their business.
After all, it’s only fair if I help you out, you buy the tools you need for your own affiliate business (for example) through my affiliate links, isn’t it? I make a bit of money so I can keep providing you with valuable help and you get the tools you need anyway at the same cost.
Anyone reasonable would see this as a win-win, right?
The takeaway from this
There’s a lot more to write on the subject of content for your affiliate marketing website, but I just wanted to illustrate this one important principle in this post.
Think of it as working with your website visitors with their best interests at heart, as though you were helping out a friend and you won’t go far wrong.
I personally have customers I’ve formed close relationships with because they can see I’m genuinely interested in helping them in their businesses – they know, like and trust me.
And, when you have relationships like that, you don’t have to sell to your people, they’re more than happy to buy…