As you’re building out your affiliate business, developing your own version of an affiliate marketing system will be something you do naturally.
There’s a ton of information available for affiliate marketers and it’s only possible to action a small fraction of it, so you’ll have to be selective about what affiliate marketing systems you follow and/or develop.
The best advice of all is to model success. Take your lead from someone who can evidence they’re already making money online – that’s one of the reasons I post updates on my earnings on this site.
However, whatever affiliate marketing system you put in place or adapt, there’s one important principle never to lose track of; if you get this wrong you won’t make sales – read on.
Your affiliate marketing system & email lists
You need to collect email addresses and build a list. That goes without saying and if you’re not doing so already, get started now. If you don’t have an autoresponder, you’ll need one.
An autoresponder (in case you don’t know) is simply a platform that allows you to collect email addresses into a list and send out automated email sequences or broadcast emails (ad hoc emails) at a time of your choosing. It’s an essential part of your affiliate marketing system.
If you don’t already have an autoresponder in place, you might consider Builderall which offers an autoresponder and a host of other affiliate marketing tools at a fraction of the price you’d pay for them separately
But, there’s a potential problem with using an autoresponder, a trap that many online entrepreneurs unwittingly fall into.
The problem with autoresponders
Using an autoresponder will help you build an email quickly and with minimum effort – that’s a good thing. The problem comes when you look at the statistics and reports your autoresponder delivers for you and you start to treat your subscribers as just another email address on a list.
In order for your subscribers to interact with you, know, like and trust you, and therefore buy from you, you need to make a personal connection.
This is one of the most important tips I can give you.
You make a connection by delivering real value to your subscribers and showing you actually care about helping them achieve their goals or solve the problems they worry about most.
This is a major reason why you need to choose a niche you’re passionate about. As an affiliate marketer, it’s likely that over time you’ll be producing a lot of content. It’s so much easier to produce that content and stay focused (not give up even) if you’re passionate about your subject.
In my case I’m passionate about entrepreneurship, making money online and helping others follow in my footsteps to do the same.
I try to make sure my passion comes across in my content, and if you’re reading this, I’m hoping it does 🙂
Never forget your subscribers are real people
You might build an email list of thousands of subscribers (I’ve built several) but remember a couple of things:
- Every single name on that list is a real person, just like you, with a family, dreams, ambitions, wants and needs.
- If you’re making promises to these real people you must always deliver on those promises.
- When you show you genuinely have the interests of your subscribers at heart, they will naturally grow to know, like and trust you.
- Don’t just sell, sell, sell. It doesn’t work anymore. Deliver real value, evidence how the affiliate products you recommend will help them on their own journey, and the sales will come.
- Try to make a difference in peoples’ lives – it’s the most rewarding thing you can do.
I hope you see why treating your subscribers like real people is so important.
Ask yourself the question, who would you be happy supporting most – someone who continually sells to you or someone who delivers the help and advice you need to achieve your goals in life?
Remember, put yourself in the shoes of your subscribers. Think about the kind of information you like to receive and find useful – do this, and you won’t go far wrong.
Do you have an opinion on how to connect closely with your audience? Please drop a comment below.
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